The Axe Effect: Sexy Olfactory Sensation or Grotesque Answer to Ball Stink?

Have you noticed that all the various Axe product spots show dudes spraying Axe products on their crotches? They spray their armpits and sometimes just the generic torso region, but there is a noticeable amount of attention being paid to laying the scent on the boys themselves. I'm not saying guys shouldn't make their balls smell good, but I never realized that guys knew this, too. Of course, it's also possible that Axe body sprays are just being considerately and astutely marketed by gay men and/or former prostitutes.

I only know of one person who uses an Axe product. And I have never wanted to climb on him in any way. For the record.