Who writes these things?

I'm doing some research on the New York City Underground Comedy Festival, and the Web site excitedly announced that “Slava’s Snow Show" has just been added to the festival roster. "This multi-million dollar clowning spectacle was conceived and created by the world's most respected Clown, Slava Polunin."

Since when was "clown" a proper noun, and since when did anyone in the world respect one? I'm sure Slava Polunin is a jim-dandy clown. But I'm as enticed by this copy as I would be by a poster of Doug Henning in the centerfold of a Dynamite magazine.